Area Sales Manager Central and Northern Sweden
Do you want to play a key role in driving VAK Group’s growth in Sweden? We are now seeking an Area Sales Manager to strengthen our position and expand our business in Central and Northern Sweden.
The VAK Group is one of the Nordic region’s leading manufacturers of heavy-duty transport equipment. In addition to its production facility in Vahto, the VAK Group operates their own service workshops at six locations in Finland and two in Sweden, as well as a network of partner workshops in Norway and Sweden. VAK’s product portfolio includes truck bodies, trailers and swap body equipment. The Group employs approximately 550 people and generated revenue of EUR 98 million in 2025. The Group, which is expanding across the Nordic region, also includes the sales companies VAK Sverige AB and VAK Norge AS, operating in Sweden and Norway, respectively.
VAK Group has set clear growth ambitions towards 2030, with Sweden identified as a key market for expansion. The strategy is focused on increasing both production-related sales and service revenues, supported by ongoing investments in production capacity, infrastructure and the expansion of the service network. A central part of this journey is to strengthen market presence, increase customer engagement and build a more structured and proactive sales approach in Sweden.
As Area Sales Manager, you will play a key role in executing this strategy. You will be responsible for driving sales and developing the business within your region, with a strong focus on new customer acquisition, long-term relationship building and profitable growth. You will operate close to the market, identifying opportunities, understanding customer needs and translating them into commercial solutions. You will join a collaborative and entrepreneurial environment where initiative, ownership and strong execution are key. Working closely with customers, internal stakeholders and the wider VAK organization, you will contribute to both immediate sales results and long-term market development. You will report to the Sales Director Scandinavia.
Your key responsibilities will be:
· Drive sales of VAK’s products and services, including service solutions and spare parts, in Central and Northern Sweden, with a focus on new business opportunities, customer relationships and profitable growth.
· Plan and execute sales activities, including prospecting, customer visits, fairs and events, while identifying market opportunities and developing tailored, value-creating solutions.
· Build and maintain strong relationships with key customers and partners, negotiating commercial agreements that ensure competitiveness and profitability.
· Contribute to sales strategy, planning and budgeting, monitoring sales performance, key KPIs and market trends to identify opportunities for growth and improvement.
· Identify opportunities for new product introductions and service development, working closely with internal stakeholders to ensure strong customer delivery and alignment with business objectives.
· Drive a more structured and proactive sales approach by contributing to the development of sales processes, coordinating cross-functional initiatives and ensuring effective communication across the organisation.
Who are you?
To succeed in this role, we believe you are a driven and self-sufficient sales professional with a strong commercial mindset. You are comfortable taking ownership of your territory and enjoy working close to the market, combining structured sales work with a proactive and opportunity-driven approach. You have a clear hunter mindset and a strong ability to identify and develop new business opportunities, while also building long-term relationships with customers. You are result-oriented, structured in your approach and motivated by achieving both short-term targets and long-term growth. At the same time, you are a team player who collaborates well across functions and contributes positively to the overall organisation.
We believe you bring:
· Experience from B2B sales, preferably within project-based, technical or industrial environments
· Documented track record of achieving sales targets and driving business growth
· Experience managing the full sales cycle, from prospecting to closing and follow-up
· Solid commercial understanding and experience in translating customer needs into business opportunities
· Fluency in Swedish and English, both written and spoken
· Willingness to travel within the assigned region
· Experience from heavy transport or other related heavy duty, equipment or related industries is considered an advantage and highly meritorious.
Location
The role is based in Sweden, preferably in Central or Northern Sweden, with flexibility for the right candidate.
Interested?
This is a key role in building and expanding VAK’s presence in the Swedish market, combining strategic sales responsibility with hands-on customer engagement. The position offers a high degree of autonomy to shape the market approach, drive customer development and execute impactful sales initiatives. You will work with high-quality, sustainable solutions, backed by a strong and well-established Nordic brand.
If this opportunity sounds like a good match for your experience and ambitions, please contact Elin Midtskogen (elin.midtskogen@theac.se, tel. 070 577 52 43) for an informal conversation. The application deadline is 22nd November and applications will be reviewed on an ongoing basis, so we encourage you to apply as soon as possible. We kindly ask that applications are submitted in English.
- Location
- Stockholm
- Employment type
- Full-time
- Bransje
- Bil, kjøretøy og verksted, Transport og logistikk
- Fagområde stilling
- Logistikk og produksjon, Salg, Transport og bil
- Søknadsfrist
- November 22, 2026
- Arbeidsted
- Central and Northern Sweden